Aditya Birla Group has entered the branded retail jewelery business

Newsdesk:
The Aditya Birla Group, led by Kumar Mangalam Birla, is now preparing to make a big bet in the jewelery business.  In fact, the group launched its jewelery brand Indriya on Friday (July 26).  Birla Group entered the Rs 6.7 lakh crore Indian jewelery market with the launch of ‘Indriya’.  There are front page advertisements in many newspapers.The group said in a statement that it has earmarked Rs 5,000 crore to set up a retail network of the jewelery business.  The group also aims to become one of the top-3 retailers in the jewelery sector in the next five years.